Sometimes I feel as though there is confusion about my role and how I can help. What are some common misconceptions about the role of COO?

One common misconception about the role of COO (Chief Operating Officer) is that they only handle day-to-day operational tasks. In reality, COOs often play a strategic role, working closely with the CEO to shape and execute overall business strategies. Additionally, some may think the COO’s responsibilities overlap significantly with those of the CEO, but their focus is typically on operational efficiency and implementation, allowing the CEO to concentrate on broader organizational aspects.

Does having an at-times misunderstood role lead to having an undervalued one?

COOs can be undervalued for various reasons. One factor is a lack of clear understanding about their role, which might lead some to perceive it as purely operational, overshadowing their strategic contributions. Additionally, if the CEO is more outward-facing and handles public relations, the COO’s behind-the-scenes role might be less visible, contributing to undervaluation. Organizational cultures that prioritize certain roles over others can also influence perceptions of the COO’s importance. Ultimately, a nuanced understanding of the COO’s multifaceted contributions is crucial for recognizing their true value within a company.

What is the best way to respond? I don’t like this feeling, but I don’t feel comfortable with self-promotion either.

Those in operational lead roles can demonstrate their value with humility by:

1. Highlighting Team Success: Emphasize collective achievements over individual contributions, attributing success to the collaborative efforts of the entire team.
2. Acknowledging Others’ Expertise: Recognize and appreciate the skills and expertise of team members, reinforcing a sense of collaboration and mutual respect.
3. Seeking Input: Actively solicit and consider input from team members, showing that their perspectives are valued and contribute to decision-making processes.
4. Sharing Credit: Publicly give credit to team members for their accomplishments, showcasing a commitment to recognizing and celebrating the efforts of others.
5. Continuous Learning: Demonstrate a commitment to personal and professional growth, fostering a culture of learning within the team.
6. Transparent Communication: Be open and transparent about decisions, challenges, and strategies, fostering a sense of trust and inclusivity among the team.
7. Empowering Others: Delegate responsibilities and empower team members, showcasing trust in their abilities and providing opportunities for growth.

By embodying these qualities, COOs can show their value to the team in a way that promotes humility and collaboration.